Pornpitakpan, Chanthika: search on Z-Library

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1

The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence

Chanthika Pornpitakpan

Journal:

Journal of Applied Social Psychology

Year:

2004

Language:

english

File:

PDF, 2.36 MB

english, 2004

2

Understanding consumer animosity in an international crisis: nature, antecedents, and consequences

Leong, Siew Meng, Cote, Joseph A, Ang, Swee Hoon, Tan, Soo Jiuan, Jung, Kwon, Kau, Ah Keng, Pornpitakpan, Chanthika

Journal:

Journal of International Business Studies

Year:

2008

Language:

english

File:

PDF, 143 KB

english, 2008

3

Animosity towards economic giants: what the little guys think

Hoon Ang, Swee, Jung, Kwon, Keng Kau, Ah, Meng Leong, Siew, Pornpitakpan, Chanthika, Jiuan Tan, Soo

Journal:

Journal of Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 212 KB

english, 2004

4

A gender-focused review of the effect of message source attractiveness on persuasion: Implications for marketers and advertisers

Pornpitakpan, Chanthika, Li, Qiuling, Fu, Siu Fong Isabel

Journal:

Year:

2017

Language:

english

File:

PDF, 969 KB

english, 2017

5

The Effect of Cultural Differences, Source Expertise, and Argument Strength on Persuasion

Pornpitakpan, Chanthika, Francis, June N. P.

Journal:

Journal of International Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 275 KB

english, 2000

6

The Influence of Incongruity on the Effectiveness of Humorous Advertisements

Pornpitakpan, Chanthika, Tan, Tze Ke Jason

Journal:

Journal of International Consumer Marketing

Year:

2000

Language:

english

File:

PDF, 89 KB

english, 2000

7

A critical review of classical conditioning effects on consumer behavior

Chanthika Pornpitakpan

Journal:

Australasian Marketing Journal (AMJ)

Year:

2012

Language:

english

File:

PDF, 267 KB

english, 2012

8

The Persuasive Effect of Circadian Arousal, Endorser Expertise, and Argument Strength in Advertising

Pornpitakpan, Chanthika

Journal:

Journal of Global Marketing

Year:

2004

Language:

english

File:

PDF, 775 KB

english, 2004

9

The Environmental Concern in Thailand

Pornpitakpan, Chanthika

Journal:

Journal of International Consumer Marketing

Year:

2002

Language:

english

File:

PDF, 711 KB

english, 2002

10

Factors Associated with Opinion Seeking

Pornpitakpan, Chanthika

Journal:

Journal of Global Marketing

Year:

2004

Language:

english

File:

PDF, 669 KB

english, 2004

11

The Effect of Personality Traits and Perceived Cultural Similarity on Attraction

Pornpitakpan, Chanthika

Journal:

Journal of International Consumer Marketing

Year:

2003

Language:

english

File:

PDF, 750 KB

english, 2003

12

Managerial insights into sachet marketing strategies and popularity in the Philippines

Sy‐Changco, Joseph A., Pornpitakpan, Chanthika, Singh, Ramendra, Bonilla, Celia M.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2011

Language:

english

File:

PDF, 205 KB

english, 2011

13

The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention

Pornpitakpan, Chanthika

Journal:

Journal of International Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 784 KB

english, 2004

14

Cultural Adaptation and Business Relationships

Pornpitakpan, Chanthika

Journal:

Journal of Global Marketing

Year:

2003

Language:

english

File:

PDF, 864 KB

english, 2003

15

How Package Sizes, Fill Amounts, and Unit Costs Influence Product Usage Amounts

Pornpitakpan, Chanthika

Journal:

Journal of Global Marketing

Year:

2010

Language:

english

File:

PDF, 140 KB

english, 2010

16

The Effects of Cultural Adaptation on Business Relationships: Americans Selling to Japanese and Thais

Chanthika Pornpitakpan

Journal:

Journal of International Business Studies

Year:

1999

Language:

english

File:

PDF, 585 KB

english, 1999

17

The Effect of Cultural Adaptation on Perceived Trustworthiness

Pornpitakpan, Chanthika

Journal:

Journal of Global Marketing

Year:

1997

Language:

english

File:

PDF, 1.65 MB

english, 1997

18

The effect of adaptors’ race and the cultural adaptation on attraction: Americans adapting to Thais

Pornpitakpan, Chanthika

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2002

Language:

english

File:

PDF, 224 KB

english, 2002

19

Trade in Thailand: A three-way cultural comparison

Chanthika Pornpitakpan

Journal:

Business Horizons

Year:

2000

Language:

english

File:

PDF, 1.11 MB

english, 2000

20

The Effects of Cultural Adaptation on Business Relationships: Americans Selling to Japanese and Thais

Pornpitakpan, Chanthika

Journal:

Journal of International Business Studies

Year:

1999

Language:

english

File:

PDF, 508 KB

english, 1999

21

Understanding Consumer Animosity in an International Crisis: Nature, Antecedents, and Consequences

Siew Meng Leong, Joseph A. Cote, Swee Hoon Ang, Soo Jiuan Tan, Kwon Jung, Ah Keng Kau and Chanthika Pornpitakpan

Journal:

Journal of International Business Studies

Year:

2008

Language:

english

File:

PDF, 2.01 MB

english, 2008

22

Transcultural Properties of the Composite Scale of Morningness: The Relevance of the “Morning Affect” Factor

Caci, Hervé, Adan, Ana, Bohle, Philip, Natale, Vincenzo, Pornpitakpan, Chanthika, Tilley, Andrew

Journal:

Chronobiology International

Year:

2005

Language:

english

File:

PDF, 198 KB

english, 2005

23

Effects of perceived product similarity and ad claims on brand responses in comparative advertising

Pornpitakpan, Chanthika, Yuan, Yizhou

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2015

Language:

english

File:

PDF, 396 KB

english, 2015

24

The Effect of Cultural Adaptation on Perceived Trustworthiness

Pornpitakpan, Chanthika

Journal:

Journal of International Consumer Marketing

Year:

2003

Language:

english

File:

PDF, 623 KB

english, 2003

25

The effect of cultural adaptation on perceived trustworthiness: Americans adapting to Chinese Indonesians

Pornpitakpan, Chanthika

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2005

Language:

english

File:

PDF, 274 KB

english, 2005

26

The effect of message appeals countering unrealistic optimism on purchase intentions

Pornpitakpan, Chanthika, Green, Robert T.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2007

Language:

english

File:

PDF, 378 KB

english, 2007

27

The effect of option choice reversibility on product option choices and regrets

Pornpitakpan, Chanthika

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2010

Language:

english

File:

PDF, 83 KB

english, 2010

28

The Effect of Americans' Adaptation to Malaysians on Perceived Trustworthiness

Pornpitakpan, Chanthika

Journal:

Journal of International Consumer Marketing

Year:

2004

Language:

english

File:

PDF, 629 KB

english, 2004

29

The effect of message appeals and unrealistic optimism on purchase intentions

Pornpitakpan, Chanthika, Green, Robert T.

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2010

Language:

english

File:

PDF, 389 KB

english, 2010

30

Cross‐cultural generalization of the effect of option choice framing on product option choices

Pornpitakpan, Chanthika

Journal:

Asia Pacific Journal of Marketing and Logistics

Year:

2009

Language:

english

File:

PDF, 102 KB

english, 2009

31

Additional validity of the Basic Language Morningness (BALM) Scale

Chanthika Pornpitakpan

Journal:

Personality and Individual Differences

Year:

2000

Language:

english

File:

PDF, 138 KB

english, 2000

32

A Typology of Animosity and Its Cross-National Validation

Ang, Swee Hoon, Jung, Kwon, Kau, Ah Keng, Leong, Siew Meng, Pornpitakpan, Chanthika, Tan, Soo Jiuan

Journal:

SSRN Electronic Journal

Year:

2003

Language:

english

File:

PDF, 124 KB

english, 2003

33

The effect of culture and salespersons’ retail service quality on impulse buying

Pornpitakpan, Chanthika, Han, Jie Hui

Journal:

Australasian Marketing Journal (AMJ)

Year:

2013

Language:

english

File:

PDF, 276 KB

english, 2013

34

Psychometric properties of the composite scale of morningness: a shortened version

Chanthika Pornpitakpan

Journal:

Personality and Individual Differences

Year:

1998

Language:

english

File:

PDF, 862 KB

english, 1998

35

The effect of salespersons' retail service quality and consumers' mood on impulse buying

Pornpitakpan, Chanthika, Yuan, Yizhou, Han, Jie Hui

Journal:

Australasian Marketing Journal (AMJ)

Year:

2017

Language:

english

File:

PDF, 340 KB

english, 2017

36

Cross-Cultural Differences in the Effect of Ad Repetition and Ad Size: Experiments with Americans, Germans, and Singaporeans

Pornpitakpan, Chanthika

Journal:

Journal of Euromarketing

Year:

2004

Language:

english

File:

PDF, 665 KB

english, 2004

37

The Effect of option choice framing on short-term regret from actions/inactions: Implications for marketing strategies

Chanthika Pornpitakpan

Journal:

Australasian Marketing Journal (AMJ)

Year:

2010

Language:

english

File:

PDF, 164 KB

english, 2010

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